It's 2022! -the start of a new year with more challenges, Covid-19, and inflation to deal with.
This post is about old behaviors you need to stop doing to take your business to the next level in 2022.
If you are a well-established businesswoman who is doing ok or are stuck in a rut and want more income in 2022.
This information is for you:
Now, Imagine raising your rates and charging more for your time in 2022.
Imagine starting to make the amount of money you deserve with top clients.
Last year you said Next Year,
Well, It's the next year now
Below are 5 behaviors you will need to leave behind and stop doing to reach the next level with your business in 2022.
But first, a few statistics so that you know what you are up against.
500 Million tweets are sent each day.
And, tweets with images get 150% more retweets than tweets with text only.
95 million photos are uploaded every day to Instagram.
That's over 1000 photos every second!
So, regardless of who you are trying to target with your photos,
there's a lot of competition everywhere online.
Stop doing everything about your business the same as before, and expect your business to improve in 2022.
Instead, to take your business to the next level in 2022, you may need to totally rebrand it with updated, well-planed photos and a sophisticated website.
If your photos, ads, and branding are not getting you the income you want from your business, don't expect anything to change by simply continuing to do everything the same.
And, don't expect to stand out from your competition just by luck in 2022 especially now that there's more competition.
Let's remember what Albert Einstein said,
"The definition of insanity is doing the same thing over and over again and expecting a different result."
Stop trying to copy your competition.
Instead, be inspired by an A-list celebrity that you admire.
What works for your competition might not work for you, plus, copying another businesswoman makes you one more and not unique or exclusive.
Become more of one-of-a-kind, so you can not be easily substituted or replaced by your competition.
Avoid the below photo elements or themes that are excessively overused.
red roses and petals, candles, bubble bath themes, very long nails with designs, very long hair extensions, French manicure, everyday-looking outfits, nude photos, or photos without any production or styling
To find your own identity, start with something about your body that you are proud of and build on a style inspired by an A-list celebrity you admire.
Work with a Personal Photo- Stylist to help you put together your outfits and build your brand.
Stop expecting that small business changes will give you big business results.
Instead, to achieve significant changes in 2022, you will need to go all the way. And make substantial updates of your photos, styling, marketing, and advertising of your business.
Don't take baby steps waste your new photos and waste your chance of establishing the perfect first impressions.
For example, you decided to shoot with a better photographer,
You still want to shoot photos that are very similar in style to the ones you have done in the past because you think you are not ready to make big changes.
Or, you post beautiful and more elegant photos from a recent shoot, but you also keep old typical unmemorable images.
You can't market yourself as Prada if some of your photos still say Payless.
Invest completely in improving your business branding with unforgettable photos that show consistent luxury themes.
Stop selecting your outfits and themes according to your personal taste.
Instead, select your outfits and themes to reflect the lifestyle of the clients you are targeting, including their age, income, and interests.
Stop choosing your outfits for your business,
similar to what you would like to wear for your personal life.
Keep your personal and professional lifestyles separate.
You may have a certain way you like your makeup, hair, and outfits, But step out of your comfort zone.
Outfits that you would wear for your friend's birthday party or a wedding are not appropriate for a luxury business photoshoot.
If you want to target wealthy, mature clients that have the lifestyle of yachts, private jets, exotic vacations, fine dining, and designer clothes, your photos have to show that you also would fit in perfectly in that same lifestyle.
Remember, you are a powerful alluring businesswoman, that stands out from the crowd, and your outfits and poses need to be on point, just like an A-list celebrity.
Your outfits should look well produced, polished, elegant, and sexy, just like from a fashion magazine photoshoot.
Stop procrastinating and waiting for the right moment to take action.
Instead, think of the business opportunities and money you are losing because your online brand does not connect with your ideal clients.
Stop waiting until you think you are totally ready. No one is ever totally ready. You have to upgrade and update your changes now and stop losing your best clients to your competition.
Stop waiting to lose a few pounds or get in better shape.
5-10 pounds do not make a difference in the photos because of the posing, lighting, and outfits.
Stop treating your business as a side gig.
If you don't take your business seriously, don't expect your clients to do so either.
Stop waiting to grow your hair longer.
Embrace it and have a more modern hairstyle
Stop waiting to find better outfits, accessories, and props.
Leave everything in the hands of a photo fashion stylist instead.
Stop waiting to fit into that old dress that no longer fits you.
That old dress might not even be the best outfit for your new branding.
Stop waiting to have plastic surgery.
It's more important to have confident, sexy expressions.
Stop waiting to have more time.
If it's important to you, you will make the time.
Stop waiting to have more money.
If it's important to you, you will find the money.
Stop waiting to be in a better situation in your life.
Think of how much better your life would be if you were making more money now.
Stop letting other things come up in your life that push your business goals to the side.
Instead, make a list and schedule what you need to do to take your business to the next level in 2022.
Take your first step now toward elevating your business and raising your rates in 2022.
Contact me today to schedule your business consultation and start planning out your shoot.
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